Gemma Proves That Hard Work Really Does Pay Off With Her Award-Winning it’seeze Web Design Franchise
Having started her it’seeze web design franchise in March 2020, Gemma Green has certainly got off to a strong start, despite the tricky timing. Knutsford-based Gemma began her it’seeze franchise journey right at the beginning of the UK’s first national lockdown, after having initially been an it’seeze client. Searching for a role with the ideal work-life balance that would also allow her to utilise her digital marketing skills, she found exactly what she was looking for with her it’seeze franchise.
Since March of last year, Gemma has built an incredibly successful franchise business in spite of the setbacks brought about by the pandemic. Not only did she make back her initial investment in just 4 short months - a feat which usually takes most franchisees up to 10 months to achieve - but Gemma was also honoured at the Encouraging Women into Franchising (EWiF) Awards where she received the ‘New Woman Franchisee of the Year 2021’ award.
Secret to her success
Gemma attributes her franchising success to "under-promising, over-delivering, enthusiasm, determination, and effective systems." Though she also accredits her impressive start to her focus on social media during the global pandemic. "Filled with dread due to the timing of it all, I decided to use lockdown to my advantage and hit social media really hard, as well as using my extensive marketing background," says Gemma.
Understanding that so many were locked indoors searching for new, innovative ways to market their business, Gemma was able to sell website services whilst also building a loyal online community of clients who appreciated her expertise. To this day, she holds the record for the highest number of sales made through social media for any it’seeze franchisee ever.
Leading the way
Gemma’s drive to understand her clients’ needs and offer them the best support she can has allowed her to achieve remarkable results, such as beating several sales records, reaching the top of the 2020 sales leaderboard in spite of having only operated her franchise for 9 months, and amassing more 5-star Trustpilot and Google reviews than any other franchisee in 2020.
Not to mention, Gemma goes above and beyond for her clients, even offering her private Facebook group users exclusive and informative content to help them make the most of their website.
"I love providing as much support and value to my clients as possible."
Words of wisdom
When asked about what advice she would give other budding female franchisees, Gemma says "I would advise other women considering joining a franchise to do your research, as it is so important that you enjoy what you do."
She adds that they should "speak to the team at Head Office and talk to other franchisees about their experience" in order to get a better understanding of what running a franchise is really like.
Gemma’s achievements with the it’seeze website design franchise over the past year are proof that hard work, dedication, and support from the team at it’seeze can really pay off. If Gemma’s success story has given you food for thought and you’d like to discuss joining the fantastic it’seeze franchise family, please get in touch with our team to find out more about our franchise opportunity and what you could gain from it.
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