How Not To Run A Franchise Business: 5 Mistakes To Avoid
A franchise offers you a proven business model, ongoing support, and unparalleled security. This is a great platform to begin your own business with that will increase your probability of success. However, the reality is that taking up a franchise is not all plain sailing. It requires a lot of effort to sustain a successful franchise business and there are likely to be a few hiccups along the way…wouldn’t life be a bit dull otherwise? To cut out the middleman and save you some time, we talked to a few of the it’seeze franchisees and gathered the five most common mistakes they’ve encountered when starting and operating a franchise. Who better tell you than the experts themselves?
1. Trying to run before you can walk
In all the excitement of starting up your franchise business, it can be easy to get ahead of yourself. However, whilst you may have big plans and feel ready to go full steam ahead, it is important that you take your time. Focus on the basics of business, establish connections, and don’t neglect the small details…If you run too fast, you’re more likely to stumble along the way.
2. Expecting too much support from the franchisor
Whilst the franchisor will be there to offer a lot of support, guidance, and training, it is not their responsibility to run your business nor to find you a continuous stream of new customers. Essentially, they are there to help get you up and running. Here at the it’seeze franchise, we provide five days of comprehensive training covering all aspects of running your new business and we will also be there to provide support on an ongoing basis throughout the lifetime of your franchise. We will show you how to win new business and help with any challenges whilst giving you the freedom to manage the day to day running of your business. With this balance, you will be able to enjoy the best of both worlds!
3. Slowing down your marketing efforts
When it comes to your marketing strategy, you must keep your foot on the gas. Be sure to know your target audience and the advertising channels that will reach them. This will come at some cost so be prepared to invest in your marketing. When it comes to content the key is to be consistent - you must publish new website and social media content regularly to boost your search engine rankings. This is no time for complacency!
4. Not talking to existing franchisees
A key benefit of running your own franchise business is that you become part of a business network that goes beyond the franchisor. It would be foolish to not take advantage of this opportunity. Existing franchisees can address any questions or concerns you may have based on their personal experience, and you can often learn from their mistakes. How convenient!
5. Working too much…or too little
This may be the first time you have had to manage your time. Whilst you should enjoy the flexibility and freedom that comes with being your own boss, it is important to be strict with yourself to ensure you are working effectively. The key here is to plan your time out carefully, ensuring that you have regular breaks. Work smarter, not harder!
The bottom line is, whilst franchises are considered as an established route to success, it doesn’t mean that they eliminate all the risks of a rocky road ahead. Running a franchise is not always easy, but with the right team behind you it could be a profitable business opportunity. Luckily for you, here at the it’seeze franchise we have a wealth of experience behind us to help you along your way, so you can enjoy a successful business and great work-life balance. If you think partnering with it’seeze is the right franchise opportunity for you, enquire with us today.
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