So, you want to be your own boss by building a successful and profitable business. But sometimes obstacles arise and cause problems which you hadn’t planned for or budgeted for. What’s important is learning how to overcome and adapt to these obstacles. 
 
This past year has been a whirlwind for all businesses. We’ve seen entire industries collapse under the weight of the COVID-19 pandemic whilst others have thrived from the global population being forced indoors. Just look at hospitality versus online retailers. Businesses specialising in online communications and digital marketing have been able to continue working and even successfully grow throughout the past year. On the other hand, those outside of the digital sector quickly realised the necessity of employing an effective digital marketing strategy for survival. Either way, the reliability and success of the digital marketing sector has never been so clear. 
 
So, if you’re considering starting a business, you should definitely do your due diligence when it comes to picking the right industry. If 2020 has taught us anything, it’s that some markets can be incredibly vulnerable, so it’s essential that you decide on a stable sector for your business 

  Why Digital Marketing is Such a Strong Sector  

As the threat of COVID-19 kept the world’s population confined to their home, businesses had to adapt to this new situation by relying on social media and online platforms. Companies which had no prior social media presence found themselves posting daily Instagram stories and those who’d once relied on footfall in their stores had to employ website developers to enhance their site’s functionality for its users and increase online sales. 
 
Looking into the future, many digital marketing experts predict that the digitisation of businesses from this past year is here to stay, and it’s not really that much of a surprise. Online marketing has allowed the retail and, to some extent, the hospitality industry to pivot where possible, and sell to consumers despite their doors being closed. For this reason, the demand for digital marketers has skyrocketed. In fact, over the last year, social media advertising increased by 45.9% and LinkedIn saw an increment of roles related to the digital marketing sector by 52%. 
 
With it being such a thriving market with such a great future, it makes sense to assume that digital marketing is one of the strongest industries out there for any aspiring business owners or franchisees. If you’re still not sure, here are some of the top advantages of transitioning to the digital marketing sector: 

No Stock Required 

One of the major benefits of working in the digital industry is the lack of physical products to sell, particularly as a reliance on stock has been a burden for so many businesses throughout the pandemic. Even as we begin to emerge from the lockdown, many businesses continue to suffer from the long-term negative impact the pandemic has had on global supply chains, with a whopping 94% of Fortune 100 companies having experienced significant disruptions in their supply chain throughout the pandemic. This could be one of the many reasons why digital marketing agencies did not experience a significant decrease in ROI throughout the COVID-19 pandemic, as their services for sale were never affected by logistical issues. 
 
It’s safe to say that finding an industry which doesn’t require physical products may be the best and most reliable option when considering a secure and profitable business venture. With digital marketing, this is one less thing you’ll have to worry about. 

Remote Working 

Recent studies demonstrate that, due to the increased independence, employees produce work with 40% fewer errors/quality defects when working from home and absence from work has decreased by 41%. Working in digital marketing means that there is an understanding of online platforms and there is little to no need to have in-person communication with clients. With video conferencing and the abundance of online workplace solutions, you can build a successful digital marketing enterprise from the comfort of your own home. Plus, less time commuting to an office means more time to spend at home with family. 
 
If you like the idea of working remotely in digital marketing, why not learn more about some of our home-based franchise opportunities. 

High Demand Industry 

The digital marketing industry is both robust and thriving. With the multitude of companies requiring various online marketing specialists to help them develop their digital campaigns, online presence, or website functionality, the market is only going to get stronger. Now is the best time to establish a digital marketing business or even invest in a digital marketing franchise, as those with digital marketing expertise are in high demand. 
 
itseeze offer a range of digital marketing franchise opportunities for aspiring entrepreneurs wanting to get involved in a thriving industry. And with our business-in-a-box style packages available, you’ll have everything you need to become a highly qualified and competent digital marketer at home in no time at all. 
Get in touch today 
Get in touch with our team for a consultation to learn more about how you can kickstart your career in digital marketing today. 
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